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Comunidades, English, Gestión e innovación

Vintage Bill Johnson on community building

Here he brings back to life a presentation from a couple of years ago. It’s worth a look for three reasons:

  • Autodesk (the customer he was addressing, together with their manager) is an extensive community user, for partner relations and for customer support. One of the few that actually pays consultants to make sure they do things right.
  • The tips given for fostering an existing community are clear and sharp (and true). All of them cry for expanding. Nice slides, therefore.
  • The reasoning for having a community… is true. It’s probably better when expanded, since it reads a bit lame in the edited version. But it’s true. And it’s solid marketing reasoning.

A nice handful of focused ideas.


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