Not long ago we were discussing the (very) small percentage of participants that actually uploaded content in “user-generated content” sites such as YouTube.
Last July 2nd, the people at WordPress central wrote a blog post re the stats for June. They give food for thought.
- 122 thousand blogs were created.
- 135 thousand new users joined.
- 4,039 support requests.
- 1.7 million posts and 687 thousand new pages.
- 2.5 million comments.
- 28.2 million spam comments blocked.
- 2.2 million logins.
- 240.8 million pageviews on WordPress.com, and another 71 million on self-hosted blogs.
Here are a few things we haven’t talked about before:
- About 13% of our pageviews are on mapped domains.
- After English the top languages are Spanish, Turkish, Brazilian Portuguese, Italian, and Indonesian.
- About 29% of traffic is to people’s home pages.
There’s a lot to learn here, but how about these two things:
– The ratio of new posts to comments (1,7 million / 2,5 millions) is preposterous. It means that for every post that gets a couple of comments (and please remember that author replies are comments) there’s the sound of one hand clapping in an enormous number of blog posts.
– The ratio of visits to comments (241 millions / 2,5 millions) is egregious. But, mind you, it is actually very close to the 1% of participation that YouTube registers.
One can only guess what would happen if one did a bit of classic statistic treatment and cut off the extremes (the very few extremes that skew the averages).
The lessons? I don’t know :-), and I’d appreciate opinions. One may be that the “rule of 1%” is real. Somewhere recently I read about it, but I can’t find the source. It observed that in any large group, the people who took the trouble of getting things done and pushing are more or less one per cent. Ceteris paribus, since exceptions abound. But YouTube is no special case.