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Comunidades, English, Gestión del conocimiento, Gestión e innovación

How much do they spend on communities?

They’re at it again: the fellows at Forum One’s research outfit has produced a nice report, summarised in this interesting post.

It gives definite answers and numbers on a few interesting issues, namely:

How much are companies saying they spend on «community»? (You’ll be surprised: they say it’s high).

Can they find the link between community and value (ROI)? (A good portion have no doubts, some have a serious approximation, few admit to not having a clue: that’s improvement from the formerly prevailing consensus out there that «you can’t really measure community-generated value»).

Are they expected to find it? Only 59 % say they are expected to find it either now or in the near future; a full 18 % have it down as a pure «cost of business» item. That said, there’s a full 23 % of unspecified «other» answers, so the data is not really relevant.


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