Technorati is a very interesting site built around the idea of providing a single interface to find, search, promote and rate blogs, among other things. It’s not perfect, but it works, and it has become an established blog ranking reference. It also hoards so much data about blogs and bloggers to rival anybody (Google included). So when they share it, it’s probably useful to lend an ear.
These days they are running an (ongoing) series of successive pieces, all part of a report called “State of the blogosphere 2008”. Only two pieces are out by now, but they contain lots of that most elusive good: common sense and clarity.
Blogging is as much a real phenomenon as a craze and a bubble: yes, it exists, is very relevant, and can be very useful. But a serious part of its volume is just a sporadic pasttime for many people, and a smaller but arguably more serious part is the result of the usual suspects selling “the latest thing” to companies for the wrong reasons (and inflated prices) either as projects to fund, or as new communication and marketing paradigms.
So it’s good to read something clear and dispassionate. Here’s hoping the rest of the report is as good (keeping in mind that a goodly part of their data is a bit skewed by who uses their services). Meanwhile, you can find it here: http://www.technorati.com/blogging/state-of-the-blogosphere/ (thanks to Tari Akpodiete at E-mint).