This is a quote from USA today about this week’s launch of a fantasy blockbuster:
“On Tuesday, sales of 170,000 hardcovers (26% of the 650,000 pre-publication printings); 110,000 e-books; and 18,000 audio books were reported sold.”
As my IESE teachers say, you haven’t worked if you haven’t made your numbers, so go ahead :-).
There was another quote I’d love to make but I misremember the detais and the author. It was a reasonably recognized writer, and he said (months ago) that his real problem now was not publishers or piracy, but zombie writers: those authors of high-quality classics now available for free download (“classic” as in Buchan’s World Wars novels, too: you don’t need to go back to Beowulf).
I’m tracking those numbers because I’m convinced the impact of digital is already larger than we commonly realize, and only held back by some publishers (and national publishers’ associations) refusing to cede part of the cost savings of digital publishing to readers. Here’s hoping they soon do.