Artículos publicados


Esta etiqueta está asociada a 10 entradas

Social media es más que márketing

Lo tenía que decir. Llevo un mes y pico tropezando con los mismos tópicos y lo tenía que decir. Durante los últimos meses, ha habido una nueva vuelta de tuerca en la percepción de Internet entre empresas y medios. Gracias a iniciativas como la de “Tribalization of business”, a la capacidad de venta de Seth … Sigue leyendo

Links de todas partes (III): de comunidades, en español

Siguiendo con la recopilación de links de estas semanas, quedaban en el tintero unas cuantas cosas. Especialmente las recogidas gracias a un mensaje en la asociación de gestores de comunidades en Facebook (ya mencionado en artículos anteriores). Hay un poco de todo, pero pueden ser interesantes. Especialmente para ver cómo se está tratando el tema … Sigue leyendo

A blog reborn (and put on steroids)

No, I’m not talking about emekaeme :-). Sadly, the low-activity period does not look like ceasing soon. Way too busy. But on the meantime, one more of the goals of the period is taking shape. The blog iPhoniac.com (or iPhoniac Central, to give it its proper name) started life almost exactly a year ago, as … Sigue leyendo

Social media in the workplace: a SixApart webinar

Thanks to the LawyerKM blog, I just found a quite relevant webinar (indeed, an online recorded presentation hosted by WebEx) from Six Apart, the people who create MovableType (and several more interesting things such as OpenID). The piece is here and it takes a lot to load (it does seem to have a slight quarrel … Sigue leyendo

Lectores de fin de semana

Es curioso, pero es verificable: así como entre semana los artículos más leídos del blog son los escritos en inglés, el tráfico de fin de semana (sustancialmente menor) se centra en los artículos en español. ¿Tráfico español en fin de semana? ¿Falta de tráfico internacional en fin de semana? ¿Qué diferencia a los dos? ¿Alguien … Sigue leyendo

Readers rule: content prescription in a buyers market

Years ago (some of the new things on the web may not even remember) there was a lot of smoke about portals. Portals were supposed to be good because they provided easy, digestible access to all information that a recent web surfer might need. They «prescribed» and reccomended this or that service or online shop … Sigue leyendo

Blogs and communities (II): resistance and collaboration

(This is a draft version, comments and criticism most welcome). Blogs have had a serious impact on communities all over the world. They have been the subject of debate – as both tools and nemesis of communities based on older resources such as forums and mailing lists. They have been criticised as community killers and … Sigue leyendo

Blogs and crowdsourcing

This post set me thinking again about the corporate uses of blogs. In short, the author tells the story of his company’s use of them, uncovering that: «the primary goal being to share awareness (rather than knowledge) «. It is as could be expected from corporate team blogs. And it fits the bill for a … Sigue leyendo

Blogs as community killers?

Here is an experiment. For some years, I’ve been witness and part of an interesting debate (at Knowledgeboard, at Macuarium, at…) about the role of blogs in communities. Some say blogs help to build them and spawn interesting content and discussions; some say it deprives the community of a nucleus of shared conversations and thus … Sigue leyendo

Web 2.0 to transform the enterprise. Or not.

Today’s Web 2.0 day, apparently: the topic is all over the place. But this time it’s even more relevant than in previous posts. The backlash has begun. Tom Davenport is one of the most influential business writers of the last years. He’s got the ear of organizations and the educational establishment. And he’s just published … Sigue leyendo