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English, Gestión del conocimiento, Gestión e innovación

Blogs and crowdsourcing

This post set me thinking again about the corporate uses of blogs. In short, the author tells the story of his company’s use of them, uncovering that:

«the primary goal being to share awareness (rather than knowledge) «.

It is as could be expected from corporate team blogs. And it fits the bill for a different use: making the outside of the company aware of what you are doing and want to do. Implicate the wider «community» of colleagues, customers, partners and generally concerned people in a conversation, and possibly in work, towards those goals. Learning of their views, catalysing their help… in other words, trying your hand at a bit of crowdsourcing (*)

I dare guess many Google and Sun (and IBM, and…) blogs are written with that kind of result in mind. Engaging the corporation beyond the team and the department (which is a different crowd indeed) and the concerned public, so as to get the work done better…

… and so as to get them to do related work, such as «third-party development» that ultimately makes the technology’s ecosystem valuable. And I dare guess many other organizations, especially in the social-work arena, use blogs for the same goals.

(*) By the way, the Wikipedia is another crowdsourcing project: they initiated it only after the in-house-edited, managed version failed to work. They don’t like to hear it, though.


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